Loyalty Programs Refunds Marketing Fulfilment


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Brands lag behind in loyalty programs - A mystery shopping study by Astound finds that brands lag behind specialty retailers in almost all aspects of the commerce experience, including loyalty programs. The recent study compared the desktop, mobile, and in-store experiences of 50 specialty retailers and 50 global brands. To maintain a loyal customer base, fast delivery options and strong benefit programs Read More
Loyalty programs rule in Belgium - According to the Cognizant shoppers survey in six European countries, the Belgians are still very fond of their loyalty programs. Price is the most important factor in the buying process, but Belgian shoppers aren’t as price sensitive as some other European citizens. Even if they know their favourite item is available for a lower price elsewhere, 42% Read More